This Ad Breaks, The Notion Of How ‘Male’ And ‘Female’ Are Supposed To Look

By DEVIKA ASTHANA | INNLIVE

Is the new Jabong ad the revolutionary concept we need for gender equality?

In a world where young girls are starving themselves to fit into the “ideal” body type, and boys are committing suicide for being called “faggot” because they don’t match up to the ‘rules’ of masculinity, the latest advertisement by jabong.com, an online fashion brand, was maybe just what we required to break the binary construct of gender to achieve equality.