What Yoga Guru Ramdev Can Teach The IIM Grads At Unilever And Nestle?

By Dr. SHELLY AHMED | INNLIVE

The news must have come through to you too: Patanjali reported revenues of around Rs5,000 crore ($745 million) for the last financial year — and in doing so went past Colgate in India. Even more interesting is that Colgate is almost eight decades old in India while Baba Ramdev’s brand is barely eight years old.

The saffron-clad Baba’s forecast was quite eye-catching too — he thinks the brand will double revenues to Rs10,000 crores ($1.5 billion) in India by 2017 — which would effectively take them past two other-decades old companies ,  Nestle and Procter & Gamble (P&G)  and leave Patanjali second only to Unilever in India, all in just about 10 years.