Microsoft Sees Integration Opportunities In LinkedIn Purchase – But, Will Users Care?

By SARAH WILLIAMS | INNLIVE

Microsoft's strategy for LinkedIn is likely to follow the path of Yammer. Microsoft CEO Satya Nadella has explained the rationale behind the tech company’s plans to buy LinkedIn for $26.2 billion.

In a letter to staff, Nadella said he believes that access to LinkedIn customers will benefit the sales of Microsoft products and in exchange, LinkedIn’s growth would be “accelerated”.