Is The Local Kirana Store Under Threat From The ECommerce Industry?

By NIKHIL SHARMA | INNLIVE

Looking back at the evolution process, e-commerce was introduced in India through shopping sites like Rediff, Indiatimes, Sify and HomeShop18 in the early 2000s. However, they failed to gain widespread recognition amongst the Indian masses due to their limited range of products and payment options. With advancement in technology and growing manpower, e-shopping has gained significant success and popularity in the last couple of years. But there is a major policy gap, which needs to be addressed.