Breaking Noise: Why TV News In India Will Never Change?

By NEWSCOP | INNLIVE

Every few years, one of our news channels rebrands itself as the place for news. News is back, they proudly declare. So apparently, they’d been doing this other thing till now, and they’re letting us know that they’re finally going to try to do the thing that they were supposed to have been doing all along.

It’s like watching an addict clean up his act for the umpteenth time. Sure, he says, the heroin is out of my system! I’m not touching that alcohol again, she assures her support group. That piece of cake was my last sugar high, they promise their dieticians. But the minute things get tough, they’re back to square one, chasing the dragon again.