Pulse Of The People: A Brand Of Indian Candy Becomes An Unlikely Social Media Icon

By M H AHSSAN | INNLIVE

In less than a year, Pulse candy has reached Rs 100 crore in sales. Is its unusual success due to clever internet marketing?

Shubham Sharma, a chain-smoker for four years, has grown a new addiction since last year. A software developer who works from his north Delhi home, he makes multiple trips every week to a chaiwallah’s shop two kilometres away merely to check if his box of candies has arrived.