Focus: Online Groceries In India - Will Consumers Bite?

The world e-grocers scenario is very competitive comparing to India, where the competition lies only on cost, service and time management with discounts. INNLIVE dwells deep into the industry trends to analyse the Indian scenario of e-grocers culture spreading fast in present society.

In India, BigBasket, the country’s largest e-grocer which began operations in 2011, expects to break even in the next 36 months. It is already operationally profitable in its home market, Bangalore. “Labor and logistics costs are much cheaper in India than in western markets, so e-grocers here can make money faster,” says Hari Menon, BigBasket’s cofounder and CEO.