Automotive Brilliant 'Luxury Lifestyle' Makes Great Sense

Here’s a scenario – Imagine you’re out furniture shopping on a Sunday afternoon. You want to buy a chair and shortlist two similar looking chairs. Both are beautiful, shiny mahogany wood. The first one costs half the price of the second. But the second one comes with 2 year manufacturer warranty, free replacement in case of any damage and an assurance of higher resale.Which would you take home?

If our guess is right, like most modern Indian consumers, you will prefer the second chair that offers additional benefits.