India’s First 'Halal' Beauty Shop - Less Religion, More Style

When Afreen Shaikh, a 26-year-old resident of Ahmedabad’s Muslim locality of Juhapura, heard there was a new halal cosmetic store called Iba opening near her home, she rolled her eyes.

“I have been to such places in Dubai and they think Muslim women should look like ghosts,” Shaikh said. “It is always some man working in the store, lecturing us about how the products we normally use are haram (Islamically prohibited). Then they try to sell us this ugly halal lipstick that has no style or colour.”